eMacomb - Featured Article, SUMMER 2017
Cabela’s investment comes to fruition
The grand opening of Cabela’s in Chesterfield Township took place last Thursday, thus marking the completion of the highly anticipated project.
The company’s new 90,000-square-foot facility is located near the intersection of Hall Road and Interstate 94. More than 175 full-time, part-time and seasonal employees were hired locally. The Macomb County Department of Planning & Economic Development, along with Michigan Works, worked with the company to host a job fair. The department also assisted Cabela’s by securing training space for the new hires.
The impressive new facility features 2,500 square feet of hand-painted murals, 150 wildlife mounts, vintage and modern outdoor photographs, and high-tech interactive kiosks. In addition to aisles and aisles of merchandise that include everything from live bait and sporting gear to clothes and cabin décor, there are plenty of excited employees ready to share their passion for the outdoors, encouraging customers to try out products and participate in live demonstrations.
This is Cabela’s fourth location in Michigan, and it has been tailored to Macomb County. Located minutes away from Lake St. Clair, the store offers a large selection of fishing gear. Items for muskie, walleye and smallmouth bass fishing are prominently displayed since Lake St. Clair is known for these species. With more than 100 reels to choose from, customers are encouraged to try them out before making their purchase.
Because hunting is also a popular pastime here, another large portion of the store is dedicated to firearms. This is the first store to have a digital firearm kiosk that allows customers to easily sort through a vast catalogue of guns, pulling up information on weight, capacity, caliber and much more. With assistance from an employee, a sample firearm can be filled with CO2 and fired at a target on the screen. In addition to getting a feel for the grip and pull of the trigger, the interactive kiosk tracks and reports your movement. There is also an archery range in the store where you can get in a little target practice with a number of different bows.
With a mission to bring the love of outdoors to everyone, Cabela’s offers something for every member of the family. This is evident by the products they carry, such as toy fishing rods and kid’s tackle boxes, and even by their shopping carts which include baby seats and motorized carts. Kids will not only be amazed by the mounted wolves, deer and moose in the displays, but they can also learn about the animals and their habitats by using a touchscreen kiosk.
Cabela’s is located at 45959 Towne Center Blvd. in Chesterfield Township. More information can be found on their website.
8/3/17 - Bow and arrow used in ribbon cutting at new Michigan Cabela's store - MLive
8/3/17 - Five reasons to visit Chesterfield Township Cabela's - Macomb Daily
8/3/17 - PHOTOS & VIDEO: Cabela’s opens new store in Chesterfield Township - The Voice
8/2/17 - Cabela’s To Open Chesterfield Township, Mich. Store Tomorrow - AmericaJR
8/3/17 - Look out Cabela's here we come! Hundreds expected for today's grand opening - Macomb Daily
8/1/17 - Metro Detroit's 1st Cabela's set to open - Detroit Free Press
7/28/17 - Cabela’s bringing outdoors to Macomb County - C&G News
7/27/17 - Cabela's set to celebrate new opening in Chesterfield Township - Macomb Daily
7/25/17 - Cabela's plans for Aug. 3 opening in Chesterfield Township - Crain’s Detroit Business
7/25/17 - Cabela's to open new Michigan store in August - MLive
7/20/17 - Cabela’s to Open in Chesterfield Township Aug. 3 - DBusiness