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Planning and Economic Development

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Groesbeck Corridor Redevelopment Initiative

Groesbeck Highway (M-97) construction started in the 1920s. The roadway’s purpose was to connect Mount Clemens to Detroit, making it one of Macomb County’s most prominent transportation corridors. Historically, Groesbeck Highway has been a center for advanced manufacturing and tooling establishments.

Changes in the economy and shifts in land use patterns along the corridor over time have led to a number of underutilized or vacant industrial and commercial properties in each of the communities along the corridor. In an effort to help cultivate new investment along Groesbeck Highway, the Groesbeck Corridor Redevelopment Initiative was developed. This partnership, consisting of the Macomb County Department of Planning & Economic Development and the communities of Warren, Roseville, Fraser, Mount Clemens and Clinton Township, is focused on attracting new investments and redeveloping these underutilized properties.


Model for the Groesbeck Corridor Redevelopment Initiative by Macomb County Planning & Economic Development

To promote and market the Groesbeck Highway corridor, digital tools were developed to collect and maintain data that would be beneficial to reach these goals. The initiative’s main focus is to develop an online clearinghouse which can collect and showcase information about economic development success stories and key development opportunities along the corridor. Success stories are past economic development projects that have improved the quality of life for the community and economy through job creation, economic investments or opening a business in that community.

Once collected and inventoried, the data will be shared on an online mapping application available to site selectors, real estate professionals, companies, local communities and the public. Property information contains data on available properties along the corridor that demonstrate the highest potential for successful redevelopment or reinvestment. Information in this toolset will be maintained by the local communities through Macomb County’s GIS Portal and then shared online in real-time to the various stakeholders via a web map. The Groesbeck Corridor map and data will be available through the Macomb County GIS Portal at later this fall.